Conversion Optimisation is only scratching the surface of its true potential. In this talk, you will learn about the common challenges CROs face and how to focus your efforts on organisational transformation to help you make experimentation a part of its DNA. You will learn an exact framework to take back and put into action asap.
Manuel da Costa is the founder of Effective Experiments and a passionate evangelist of experimentation done correctly. He also runs Conversionations, a CRO podcast that touches on a lot of issues that optimizers face. With more than 8 years experience in the field, he is now working closely with some of the world largest brands through Effective Experiments and helping them structure and scale their testing programs.